Chillbo Shwaggins

Our clients

Chillbo Shwaggins

Product Description

Designed for comfort, the Chillbo Shwaggins Inflatable Lounger provides all the support needed to relax anywhere, anytime. Chillbo's mission is to inspire more people to get outside and connect with the world!

Category Sport & Outdoors

Objective

  • Sell $1m in first 6 months
  • Establish Chillbo brand
  • Become dominant player in nascent market

Challenges

  • New, un-tested product category
  • Late Start launching in July 2016
  • Limited Capital for Inventory

Goals

  • Sell $1m in first 6 months
  • Establish Chillbo brand
  • Become dominant player in nascent market

Strategy

  • Differentiate on Product Designs
  • Targeted Giveaways to build reviews and social proof
  • Aggressive Targeting of Competition
  • Earned Media Placements

Results

  • Sold $2m in first 6 months
  • #1 Seller in the Category
  • Featured in a range of publications including Insider, Rolling Stone, Wirecutter, Gear Junkie
  • Sold 200,000 units and $10m since 2016

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