Our clients
Chillbo Shwaggins
Product Description
Designed for comfort, the Chillbo Shwaggins Inflatable Lounger provides all the support needed to relax anywhere, anytime. Chillbo's mission is to inspire more people to get outside and connect with the world!
Category Sport & Outdoors
Objective
- Sell $1m in first 6 months
- Establish Chillbo brand
- Become dominant player in nascent market
Challenges
- New, un-tested product category
- Late Start launching in July 2016
- Limited Capital for Inventory
Goals
- Sell $1m in first 6 months
- Establish Chillbo brand
- Become dominant player in nascent market
Strategy
- Differentiate on Product Designs
- Targeted Giveaways to build reviews and social proof
- Aggressive Targeting of Competition
- Earned Media Placements
Results
- Sold $2m in first 6 months
- #1 Seller in the Category
- Featured in a range of publications including Insider, Rolling Stone, Wirecutter, Gear Junkie
- Sold 200,000 units and $10m since 2016
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Let's get in touch!
Schedule a free consultation and strategy session with us today, or email us at
hello@bigriverdigital.io
hello@bigriverdigital.io
