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So how do I get reviews on Amazon in 2021?
Ecommerce experienced a remarkable boost in 2020 as consumers migrated from in-store to online purchasing. Consumers predicted that the majority of consumer shopping would take place online by the end of 2021, according to market research firm YouGov.
We understand the significance of reviews in consumer decision-making and how important sellers find them. In fact, according to a 2019 survey by Business Insider, 52% of Amazon vendors identified obtaining Amazon reviews as difficult. That’s why we’re sharing the latest tips for improving your revenue in 2021.
A negative product review on Amazon might be the difference between profit and disaster for a new Amazon FBA seller. According to a G2 and Heinz Marketing survey completed in 2017, 92 percent of customers are more likely to buy something if they read a good review.
When you first release a product, you’ll want to know how to get Amazon reviews and how to do it quickly and lawfully. Note: none of these methods will get you fake reviews or flag your Amazon account.
This post will teach you how to obtain Amazon reviews in the most efficient manner possible. This post covers ways for third-party sellers to look for and acquire reviews off of Amazon, as well as Amazon programs and services.
Use Amazon’s “Request a Review” Button
Within four to 30 days of purchase, you may manually request reviews for each of your orders in Seller Central by clicking the “Request a Review” button on Amazon’s website.
Despite seeming relatively basic, this feature is incredibly powerful that substantially increases your chances of receiving customer reviews.
Of course, manually reviewing each and every transaction to click the “Request a Review” button might be time-consuming and laborious. This is where Bulk Request Review (our next solution) comes into play.
Bulk Request Review
If you utilize certain platforms, like as BRD does, you may submit bulk requests for Amazon FBA orders in place of the aforementioned manual technique. This saves time and is much easier than doing it manually. If you’re a vendor searching for a solution to make mass request customer reviews, we recommend Jungle Scout.
Simply follow the application on your Amazon Sellers Central and look for the “Request Reviews” button on the right.
Enroll Your Product in the Amazon Vine Program
Amazon’s Vine Program is available to sellers with Amazon-branded items and fewer than 30 customer reviews.
A seller must submit 30 items in the Vine program. The product is given to Vine reviewers for free, and they test it out before providing customer reviews. In many ways, it’s similar to Amazon’s incentivized review ban that took effect in late 2016. The only distinction now is that Amazon has verified the participants of this program.
“25% of reviews received are submitted within 5 days of the purchase, while 99% of reviews go live within 35 days,” according to Amazon. This is a game-changer because it allows new products to get feedback quickly from Amazon shoppers.
Use Third-Party Automated Email Responders
Many sellers utilize third-party responders to send messages through Amazon’s seller messaging system in addition to Amazon’s internal automated responder. It’s worth noting, however, that Amazon limited the amount and kinds of messages that may be sent through its Seller Messaging System.
“You may send proactive Permitted Messages for the following reasons: resolving an issue with order fulfillment, requesting additional information required to complete the order, asking a return-related question, sending an invoice, requesting product review or seller feedback or both, scheduling the delivery of a heavy or bulky item, scheduling a Home Services appointment, verifying a custom design, or any other reason where the contact is required for the buyer to receive their purchase.”
In other words, you can only send authorized communications to request customer reviews/feedback or for contact, as permitted. You may no longer send shipment updates, thank you for buying, and so on. Amazon will flag accounts and reviewers if you’re just another company that spams a shoppers inbox, so be wary of that.
Create a Contact List for Emails
Since the Amazon seller messaging system and third-party automated responders have been limited, you’ll need to find alternative methods of interacting with your customers.
Remember: they’re Amazon’s customers as long as they buy your goods through Amazon. To overcome this barrier, you’ll need to build your brand off of Amazon and one of the most effective methods to do so is to develop your own email list.
Fortunately, there are a variety of options for generating an email list. You may create one through social media. Alternatively, you can start a blog that encourages visitors to subscribe to your newsletter. Another popular technique is to include product inserts into existing products, enticing people to join your mailing list.
Once you have a solid mailing list, you can request reviews from your customers that have made a purchase through Amazon.
Don’t Forget to Keep the Rules in Mind!
Amazon takes reviews of its items very seriously. Many vendors have had their accounts terminated owing to review fraud.
When trying to gain Amazon reviews, it’s crucial to distinguish between lawful and black hat tactics (which can result in your Amazon account being suspended).
You cannot get reviews by paying extra or incentivizing customers!
You can’t cherry-pick reviews. E.g asking customers who you know have had a good experience and ignore the one-star reviews.
Best of Luck
Hopefully, the material in this article has provided you with some inspiration for how to obtain Amazon product reviews by the year 2021 and onwards. And, as circumstances change, we’ll keep you informed.
At the most basic level, utilize Amazon’s techniques since they are entirely free of any “gray areas.” Always follow Amazon’s regulations. Remember that using a black hat approach may result in a few extra sales, but it is not worth risking your entire seller account.