Paw Patrol Build A Bot

Our clients

Paw patrol Build-a-Bot

Product Description

Colorific are experts in DIY products and have been making kids happy for over 30 years, spreading Colorific magic across the world with toys in categories including craft & activity, STEM (Science, Technology, Engineering, Maths), educational and preschool.

Category Toys & Games

Objective

  • Achieve at least 65% sell through in 4 months
  • Generate at least 30% gross margin¬†
  • Build competitive review base

Challenges

  • 2 Months to optimize before Xmas selling season
  • Expensive Product 2x MSRP of competitors
  • Inventory Risk – First order of 25,000 units

Goals

  • Achieve at least 65% sell through in 4 months
  • Generate at least 30% gross margin
  • Build competitive review base

Strategy

  • Optimize Pre-Launch
  • Target 3-5 high value KWs
  • Garner editorial reviews for social proof
  • Targeted Giveaways

Results

  • $600k in sales in Q4 2020
  • 75% Sell Through
  • Gross Margin > 40%
  • Best Product Editorial for Main KW
  • 500+ Reviews 3 months

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