Our clients
Paw patrol Build-a-Bot
Product Description
Colorific are experts in DIY products and have been making kids happy for over 30 years, spreading Colorific magic across the world with toys in categories including craft & activity, STEM (Science, Technology, Engineering, Maths), educational and preschool.
Category Toys & Games
Objective
- Achieve at least 65% sell through in 4 months
- Generate at least 30% gross margin
- Build competitive review base
Challenges
- 2 Months to optimize before Xmas selling season
- Expensive Product 2x MSRP of competitors
- Inventory Risk – First order of 25,000 units
Goals
- Achieve at least 65% sell through in 4 months
- Generate at least 30% gross margin
- Build competitive review base
Strategy
- Optimize Pre-Launch
- Target 3-5 high value KWs
- Garner editorial reviews for social proof
- Targeted Giveaways
Results
- $600k in sales in Q4 2020
- 75% Sell Through
- Gross Margin > 40%
- Best Product Editorial for Main KW
- 500+ Reviews 3 months
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Schedule a free consultation and strategy session with us today, or email us at
hello@bigriverdigital.io
hello@bigriverdigital.io
