Poppin Pipes

Our clients

Poppin' Pipes Pop Tubes

Product Description

Poppin' Pipes Pop Tubes are the ultimate sensory toys for playtime. They pop, snap, and stretch to keep little hands and fast-moving minds busy with endless hours of fun! These engaging pop tubes are perfect learning aids for developing fine motor skills and bilateral coordination.

Category Toys & Games

Objective

  • Top #1000 ranking in Toys and Games
  • Aggressively build review base
  • Sell 50,000 units in 2nd year

Challenges

  • Undifferentiated Product
  • Low Priced Item with margin pressure
  • Super Competitive Niche

Goals

  • Top #1000 ranking in Toys and Games
  • Aggressively build review base
  • Sell 50,000 units in 2nd year

Strategy

  • Optimize Pre-Launch
  • Targeted Giveaways
  • Undercut the Market to Build Reviews
  • Position for Q4

Results

  • Sold 12,000 units in Year 1 – $130k
  • Sold 110,000 units in Year 2 – $900k
  • Consistent Ranking in Top 50 in Toys
  • Built barrier to entry of 12,300 review at 4.5 stars

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