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Poppin' Pipes Pop Tubes
Product Description
Poppin' Pipes Pop Tubes are the ultimate sensory toys for playtime. They pop, snap, and stretch to keep little hands and fast-moving minds busy with endless hours of fun! These engaging pop tubes are perfect learning aids for developing fine motor skills and bilateral coordination.
Category Toys & Games
Objective
- Top #1000 ranking in Toys and Games
- Aggressively build review base
- Sell 50,000 units in 2nd year
Challenges
- Undifferentiated Product
- Low Priced Item with margin pressure
- Super Competitive Niche
Goals
- Top #1000 ranking in Toys and Games
- Aggressively build review base
- Sell 50,000 units in 2nd year
Strategy
- Optimize Pre-Launch
- Targeted Giveaways
- Undercut the Market to Build Reviews
- Position for Q4
Results
- Sold 12,000 units in Year 1 – $130k
- Sold 110,000 units in Year 2 – $900k
- Consistent Ranking in Top 50 in Toys
- Built barrier to entry of 12,300 review at 4.5 stars
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hello@bigriverdigital.io
hello@bigriverdigital.io
