Stretchy Strings

Our clients

Stretchy Strings

Product Description

BunMo exceeds customer expectations and consistently provides consumers with innovative fidget toys, sensory toys, and adaptive utensils. They devote their time to making things easier for consumers and their loved ones in every environment.

Category Toys & Games

Objective

  • Top #2000 ranking in Toys and Games
  • Build barriers to competition
  • Generate 150k in profit by Year 2

Challenges

  • Undifferentiated Product
  • Low Priced Item with margin pressure
  • Super Competitive Niche

Goals

  • Top #2000 ranking in Toys and Games
  • Build barriers to competition
  • Generate 150k in profit by Year 2

Strategy

  • Optimize Pre-Launch
  • Targeted Giveaways
  • Undercut the Market to Build Reviews
  • Position for Q4

Results

  • Sold 10,000 units in Year 1
  • Sold 80,000 units in Year 2
  • Generated $300k in profit in Year 2
  • 5000 Reviews and 4.5 star rating

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